"AMERICAN DREAM"

                                                                                  inspired by the eerie, liminal office world of    Severance (Apple TV+), serves as a visual critique of  the dehumanization within corporate culture. Shot practically using an overhead setup, the film slowly zooms in as Avalon’s logo flickers on a vintage television—transforming a simple composition into a layered metaphor. As promotional content for Avalon, the project draws a deliberate parallel between the viewer and the mannequin: both reduced to faceless figures, trapped in cycles of meaningless labor. From the corporate perspective, they are interchangeable—just another number in the system. This piece blends subtle narrative with strong visual symbolism to reinforce Avalon’s bold, conceptual identity.